22 stories
LE SSERAFIM's new single "BOOMPALA" entered Apple Music's Global Top 100 on release day — a feat only four K-pop groups have ever achieved — while Paris's Guimet Museum opens a sweeping exhibition tracing 300 years of Korean beauty and culture.
Seoul's wellness scene is evolving fast, with four standout new spaces blending physical recovery, mental health rituals, running culture, and slow living into accessible, immersive experiences for city dwellers and visitors alike.
Ahead of the 2026 FIFA World Cup, hundreds gathered in Mexico City's Lindbergh Square for a giant bibimbap event celebrating Korean culture, peace on the Korean Peninsula, and the spirit of international unity.
From Nongshim's solo debut at Asia's biggest food fair in Bangkok to a government-backed K-culture expo in Los Angeles and a $17 million trade push in São Paulo, Korean food is mounting a coordinated global offensive this week.
From Seven-Eleven Japan launching Korean-brand ice cream and ashatchu drinks to a record-breaking food festival in Gwangju, K-food is making headlines on multiple fronts this week.
From Karina's Prada hanbok-inspired gown at the Met Gala to a Korean CEO ringing the Nasdaq closing bell during National K-Beauty Week, Korean culture is reshaping global fashion and beauty markets in ways that go far beyond trend — it's becoming economic infrastructure.
From Lacoste's immersive polo shirt pop-up in Seongsu to K-fashion brands taking over Gwangjang Market's traditional stalls, Seoul's fashion scene is expanding in unexpected directions — and international tourists are driving the momentum.
Korean broadcaster Kang Ju-eun's sunscreen recommendation on a popular radio show has sparked a wider conversation about UV protection habits — and K-beauty editors are adding their own must-have picks to the mix.
As K-Food exports surpass $13 billion and Korean temple cuisine earns Michelin recognition worldwide, experts are asking whether the world's appetite for hansik is a genuine cultural shift — or just the latest foodie trend consuming something it doesn't fully understand.
A Korean luxury hotel CEO is asking whether Hallyu is simply being consumed or genuinely revered — and his answer points to a bold path forward for Korean culture on the world stage.