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BTS has partnered with the British Museum to launch the "Korea Gallery Trail," an interactive cultural experience inviting visitors to explore Korean heritage artifacts and connect them to their own personal stories.
Despite years away from group activities due to mandatory military service, BTS's chart presence and global fanbase remained surprisingly resilient — here's what the numbers actually show about K-pop's biggest act during their hiatus.
BTS's Jungkook has made history by becoming the first solo artist ever to surpass 400 billion views on a single platform, a milestone that cements his status as one of the most-watched solo acts in the world.
The 5th BTS Global Interdisciplinary Conference arrives in Jeonju this July, bringing together 50 researchers from 10 countries to explore how BTS and ARMY have reshaped culture, technology, and global identity — with a Netflix director, climate activists, and traditional Korean folk singers all part of the conversation.
BTS extended their Global K-pop Chart winning streak to 13 consecutive weeks with "SWIM," while I.O.I's reunion track "Gapjagi" swept five digital categories and RIIZE moved nearly a million album copies in Circle Chart Week 25.
The 5th BTS Global Interdisciplinary Conference convenes 50 scholars from 10 countries in Jeonju, South Korea this July, with sessions on fandom, glocalization, AI, and a special interview with the director of BTS's Netflix comeback documentary.
From sold-out stadium world tours to historic Billboard Hot 100 number-ones and billion-view YouTube records, BTS has built a legacy defined by milestones that continue to reshape the global music industry.
BTS's 'ARIRANG' world tour has expanded to 88 shows following the addition of new dates in Jakarta, Indonesia, and Bulacan, Philippines, with Japan and Middle East stops still to come.
Korean food companies hy and Paldo have joined forces with BTS to launch ARIH, a global food and beverage brand that hit bestseller status on Walmart's online store just three days after its U.S. debut.
Singer-songwriter Lee Jae made history performing the FIFA World Cup anthem in Korean at the opening ceremony, while Lisa and BTS also feature in the 2026 North America tournament's K-pop-infused cultural lineup.
BTS closed out their Busan "Arirang" tour stop with 110,000 fans on their 13th debut anniversary, while South Korea's 2-1 World Cup win over Czech Republic became a talking point all the way inside a presidential summit in Rome.
An estimated 100,000 BTS fans from around the world flooded Busan's Asiad Main Stadium on June 12, 2026, turning the South Korean port city into a sea of purple for the group's "World Tour Arirang IN Busan" concert.