21 stories
LG Household and Health Care's premium skincare brand Iope has launched the Mela-Off Balm, a stick-format product containing a record 42% pure Vitamin C concentration, claiming visible dark spot improvement within four weeks.
South Korea's food safety, intellectual property, and customs agencies have signed a joint MOU with the cosmetics industry to combat a surge in counterfeit K-beauty products, which OECD data values at nearly 10 billion dollars in 2024.
Korean beauty brands are shifting from single viral products to full portfolio competition on U.S. Amazon, with Medicube matching CeraVe's BSR score and Anua posting the biggest weekly gain among K-beauty brands.
LE SSERAFIM's new single "BOOMPALA" entered Apple Music's Global Top 100 on release day — a feat only four K-pop groups have ever achieved — while Paris's Guimet Museum opens a sweeping exhibition tracing 300 years of Korean beauty and culture.
From XLOV's first award win and upcoming album drop to Hearts2Hearts hitting 100 million Spotify streams, and a major think tank arguing K-beauty and K-food could power Korea to $1 trillion in annual exports — it's been a defining week for Korean culture and the economy behind it.
From XLOV's first-ever award win and a second mini-album on the way, to Hearts2Hearts crossing 100 million Spotify streams with "RUDE!", plus a major economic report arguing K-beauty and K-food could power South Korea to trillion-dollar export territory — it's been a big week for Korean culture.
Seoul is transforming a 40-year-old underground tunnel beneath City Hall Plaza into a K-content cultural hub, while a new economic report argues that K-Beauty and K-Food need to become Korea's next major export engines beyond semiconductors.
A new report from the Hyundai Research Institute argues that K-Beauty and K-Food must be developed into Korea's "second pillar" export industries if the country wants to reach $1 trillion in annual exports — a goal currently held back by over-reliance on semiconductors.
From Karina's Prada hanbok-inspired gown at the Met Gala to a Korean CEO ringing the Nasdaq closing bell during National K-Beauty Week, Korean culture is reshaping global fashion and beauty markets in ways that go far beyond trend — it's becoming economic infrastructure.
From Dong-A Pharmaceutical's derma-cosmetics push to Cosmax's European acquisition and Kolmar Korea's luxury skincare contracts, Korea's health and beauty industry is making a coordinated move upmarket in 2026.
Korean broadcaster Kang Ju-eun's sunscreen recommendation on a popular radio show has sparked a wider conversation about UV protection habits — and K-beauty editors are adding their own must-have picks to the mix.
SBS's popular lifestyle show Live Today spotlights three must-visit restaurants in Seoul's historic Seochon Village, while K-beauty brand ASCEplus Pro brings its exosome-based skincare pop-up to the trendy Seongsu district.