5 stories
Orion's Koraebab, No Brand's Purple Sweet Potato Chips, and Seoul Milk's Cream Donuts have made H Mart's must-try snack list, signaling that K-food is moving well beyond ramen and kimchi into everyday American snacking.
Korean food is breaking out of ethnic grocery aisles and into mainstream supermarket shelves in New Zealand, with export data showing double-digit growth and rising consumer demand for Korean sauces and noodles driven by the home cooking trend.
South Korea's "Dujjonku" trend has sparked a widespread craze for spring greens bibimbap, blending viral food culture with Korea's age-old tradition of seasonal eating. Here's what the trend is about and how to enjoy it the healthy way.
Korea's food craze in India is not fading — it's expanding beyond major metros into smaller cities, driven by K-drama culture, social media virality, and flavors that genuinely resonate with Indian palates.
CJ Group is staging a major K-food and K-beauty push across the U.S. — from a PGA Tour food pavilion in Texas to the opening of Olive Young's first American store — while Korean bakery brands hit Costco at scale and ube's purple wave sweeps through Korean cafes.