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From a Buddhist temple in Jeju teaching visitors to eat as medicine, to a Kenyan woman in Nairobi who went from watching K-dramas to winning Korean speech competitions, Korean food culture is making its mark in unexpected places.
President Lee Jae Myung hosted ambassadors from 118 countries at Cheong Wa Dae's Nokjiwon garden, serving up samgyeopsal and chimaek while delivering a message about South Korea's growing role on the world stage.
South Korean fried chicken chain BBQ has named Stray Kids member Felix as its new global brand ambassador, releasing teaser videos for an upcoming new menu item as part of an expanded international marketing push.
Ganjami, a mild ray fish from Korea's western and southern seas, has been a staple of coastal medicinal cuisine for centuries — and modern nutrition is finally catching up to what Korean ancestors already knew.
Orion's Choco Pie holds 63% of Vietnam's pie market and has become a wedding and holiday gift staple — the result of a two-decade strategy of local production and cultural integration that is now driving record overseas revenues.
Korean food companies hy and Paldo have joined forces with BTS to launch ARIH, a global food and beverage brand that hit bestseller status on Walmart's online store just three days after its U.S. debut.
Orion's Koraebab, No Brand's Purple Sweet Potato Chips, and Seoul Milk's Cream Donuts have made H Mart's must-try snack list, signaling that K-food is moving well beyond ramen and kimchi into everyday American snacking.
South Korea's agricultural trade body aT has launched a K-pop-powered marketing campaign featuring girl group NMIXX to promote Korean food across Europe, combining fan culture with real consumer incentives as export figures continue to rise.
South Korean food company Otoki is setting its sights on Japan as the global wave of interest in Korean cuisine continues to open new doors for K-food brands looking to grow beyond their home market.
Korean sesame oil, known locally as chamgireum, is quietly emerging as one of the country's hottest food export products, riding the global K-food wave with its distinctive roasted flavor and premium quality.
Korea's Tourism Organization has partnered with restaurant reservation app Catch Table to help foreign visitors discover and book regional restaurants across the country, with the goal of spreading K-food tourism well beyond Seoul.
The Suwon International Exchange Center hosted nearly 100 foreign university students for a day of K-food cooking, heritage site tours, and community connection — using the global K-food wave as a cultural bridge.