Ko Jin-young and Choi Hye-jin both competed in the second round of the 2026 Women's PGA Championship in Chaska, Minnesota on Friday, June 26, continuing South Korea's storied dominance in women's professional golf.
President Lee Jae Myung hosted ambassadors from 118 countries at Cheong Wa Dae's Nokjiwon garden, serving up samgyeopsal and chimaek while delivering a message about South Korea's growing role on the world stage.
South Korean fried chicken chain BBQ has named Stray Kids member Felix as its new global brand ambassador, releasing teaser videos for an upcoming new menu item as part of an expanded international marketing push.
KAIST researchers have developed a microchannel cooling system that reduces pump power to one-tenth of existing technologies, potentially transforming how AI data centers manage the massive heat generated by high-performance chips.
Korean American professor and photographer Nicole Ochongae Conrad has published "An Artistic Journey," a new collection exploring identity, memory, and diaspora through photography and personal essays — and her message to the next generation is one of pride, connection, and cultural bridge-building.
The LG Twins rallied from a 6-1 deficit to defeat the Lotte Giants 8-6 on Wednesday, becoming the first KBO team to reach 30 wins this season on the back of a stunning seventh-inning comeback.
Seoul is transforming a 40-year-old underground tunnel beneath City Hall Plaza into a K-content cultural hub, while a new economic report argues that K-Beauty and K-Food need to become Korea's next major export engines beyond semiconductors.
From Karina's Prada hanbok-inspired gown at the Met Gala to a Korean CEO ringing the Nasdaq closing bell during National K-Beauty Week, Korean culture is reshaping global fashion and beauty markets in ways that go far beyond trend — it's becoming economic infrastructure.
From Lacoste's immersive polo shirt pop-up in Seongsu to K-fashion brands taking over Gwangjang Market's traditional stalls, Seoul's fashion scene is expanding in unexpected directions — and international tourists are driving the momentum.
From Seoul's AI-focused fashion forum to Karina's Prada moment at the Met Gala and the rise of Hoka and On in Korea's sneaker market, the global fashion industry is being reshaped — and Korea is right at the center of it all.
South Korea's largest fashion platform Musinsa has grown from a sneaker photo-sharing community into a trillion-won retail giant — and its rise mirrors the explosive global popularity of K-fashion itself.
Seoul's historic Bukchon neighborhood is emerging as the city's hottest new retail destination, drawing global brands away from the saturated Seongsu district — while K-fashion itself makes waves at the Met Gala and beyond.