10 stories
South Korea's agricultural trade body aT has launched a K-pop-powered marketing campaign featuring girl group NMIXX to promote Korean food across Europe, combining fan culture with real consumer incentives as export figures continue to rise.
South Korean food company Otoki is setting its sights on Japan as the global wave of interest in Korean cuisine continues to open new doors for K-food brands looking to grow beyond their home market.
Korean sesame oil, known locally as chamgireum, is quietly emerging as one of the country's hottest food export products, riding the global K-food wave with its distinctive roasted flavor and premium quality.
Korean food is breaking out of ethnic grocery aisles and into mainstream supermarket shelves in New Zealand, with export data showing double-digit growth and rising consumer demand for Korean sauces and noodles driven by the home cooking trend.
South Korea's food exports continue to climb despite global shipping disruptions, driven by the worldwide K-food craze and strategic government support — proving that the Korean culinary wave has real commercial staying power.
From XLOV's first award win and upcoming album drop to Hearts2Hearts hitting 100 million Spotify streams, and a major think tank arguing K-beauty and K-food could power Korea to $1 trillion in annual exports — it's been a defining week for Korean culture and the economy behind it.
From XLOV's first-ever award win and a second mini-album on the way, to Hearts2Hearts crossing 100 million Spotify streams with "RUDE!", plus a major economic report arguing K-beauty and K-food could power South Korea to trillion-dollar export territory — it's been a big week for Korean culture.
Seoul is transforming a 40-year-old underground tunnel beneath City Hall Plaza into a K-content cultural hub, while a new economic report argues that K-Beauty and K-Food need to become Korea's next major export engines beyond semiconductors.
From Nongshim's solo debut at Asia's biggest food fair in Bangkok to a government-backed K-culture expo in Los Angeles and a $17 million trade push in São Paulo, Korean food is mounting a coordinated global offensive this week.
South Korea's cosmetics industry has crossed the $10 billion trade surplus mark for the first time ever, overtaking the United States to become the world's second-largest cosmetics exporter behind France.