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From K-pop museums and idol-themed cafes to drama filming locations and world-class beauty shopping, South Korea is turning its global cultural moment into one of the most exciting travel destinations on the planet.
With the FIFA World Cup bringing the Korean national team to Guadalajara, Mexico, the city's small but passionate Korean community of 450 residents is rallying behind the team — and navigating the complicated joy of cheering against the country they call home.
From a barre fitness gathering on Seoul's Han River to Hong Kong's 50th dragon boat festival and a Korean cultural expo coming to Seattle, Asian cultural events are making a bold, global statement this summer.
CNN's four-part original documentary "K-Everything," hosted by Korean-American actor Daniel Dae Kim, began rolling out on May 9 and traces the rise of Korean pop music, cinema, food, and beauty on the global stage — with a particular focus on the architects who built the industry from the ground up.
Korea's food craze in India is not fading — it's expanding beyond major metros into smaller cities, driven by K-drama culture, social media virality, and flavors that genuinely resonate with Indian palates.
Seoul City has announced that a 3,200 square meter underground space beneath Seoul Plaza, hidden for 40 years, will open in October as a K-culture experience platform featuring media art, K-fashion runways, and K-pop pop-up stores.
From a coastal trail steeped in ancient Korean kingdom lore to a Joseon-era hanok village being reimagined as a global K-culture destination, two of Korea's lesser-known regional gems are stepping into the spotlight in 2026.
Seoul is transforming a 40-year-old underground tunnel beneath City Hall Plaza into a K-content cultural hub, while a new economic report argues that K-Beauty and K-Food need to become Korea's next major export engines beyond semiconductors.
South Korea's government is heading to Los Angeles for the 2026 K-EXPO USA, a sweeping five-day showcase of K-culture spanning entertainment, food, beauty, and tourism — timed perfectly ahead of the North American World Cup.
Female tourists now account for nearly 60% of all foreign visitors to South Korea, driven by hallyu-fueled interest in K-beauty and K-food — and Korea is pulling out all the stops to keep the momentum going.
Seoul's historic Bukchon neighborhood is emerging as the city's hottest new retail destination, drawing global brands away from the saturated Seongsu district — while K-fashion itself makes waves at the Met Gala and beyond.
From a groundbreaking zombie film topping the Korean box office to Ahn Hyo-seop collaborating with Khalid, and a new book questioning who really profits from K-culture's global rise — this week captures Korean entertainment at a fascinating turning point.