#gwangjang market

2 stories

K-Fashion Goes Everywhere: From Gwangjang Market to a Lacoste Pop-Up in Seongsu

From Lacoste's immersive polo shirt pop-up in Seongsu to K-fashion brands taking over Gwangjang Market's traditional stalls, Seoul's fashion scene is expanding in unexpected directions — and international tourists are driving the momentum.

8h ago4,495 views

Gwangjang Market Goes High Fashion: How K-Style Brands Are Taking Over Seoul's Most Iconic Traditional Market

Seoul's historic Gwangjang Market, long famous for traditional food and textiles, is undergoing a quiet transformation as major K-fashion brands like Matin Kim and Satur open stores inside the market to capture the booming international tourist trade.

8h ago2,337 views