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LE SSERAFIM has been confirmed as the closing act for BlizzCon 2026 in Anaheim, California, marking their return to the gaming festival three years after becoming the first K-pop artists ever to perform there.
LE SSERAFIM, ILLIT, and KATSEYE are leading a quiet but unmistakable shift in K-pop beauty standards — each group challenging the industry's traditional visual playbook in their own distinct way, and finding major success while doing it.
LE SSERAFIM's second studio album 'PUREFLOW' pt.1 held a spot on the Billboard 200 for a second consecutive week, charting at number 59 after debuting at number 10, while the group also ranked sixth among the most-streamed female artists in France for the first half of 2026.
K-pop group LE SSERAFIM's second full-length album "PUREFLOW pt.1" digs into real member conflicts, public backlash, and emotional vulnerability — and turns all of it into some of the most compelling music of their career.
LE SSERAFIM's new single "BOOMPALA" entered Apple Music's Global Top 100 on release day — a feat only four K-pop groups have ever achieved — while Paris's Guimet Museum opens a sweeping exhibition tracing 300 years of Korean beauty and culture.
LE SSERAFIM's "BOOMPALA" charts in 38 countries on release day, rookie group XLOV wins their first award ahead of a new mini-album drop, and Japan begins formal legal proceedings against AI services cloning voice actors' voices without permission.
The 35th Seoul Music Awards has revealed its third performer lineup, featuring LE SSERAFIM, rookie group MODISEE, singer-songwriter Hanrolo, and more — while the broader K-pop industry wrestles with a growing oversaturation crisis.
From LG Electronics launching Korean housewarming-themed pop-ups across Southeast Asia to Nongshim showcasing Shin Ramyun at a major Bangkok food expo, Korean brands are making bold global moves this week — and a viral K-pop beauty campaign is adding to the momentum.