Every spring, Koreans flock to mountain-side restaurants and hiking trails in pursuit of bomnamul — wild seasonal greens that are as culturally significant as they are nutritious. This year, demand is surging, prices are climbing, and even younger generations are getting in on the tradition.
Korea's 3x3 national basketball team went unbeaten again at the KBA Prime League Round 2, with star player Lee Ju-young setting his sights firmly on Asian Games gold in Nagoya this September.
CJ Group is making bold moves to expand its Bibigo K-Food brand across Europe and America — but the company is also facing scrutiny after a data breach exposed the personal information of 330 female employees in what appears to be an internal leak.
Charawee Boonchan made history at the E1 Charity Open on May 24, becoming the first Thai golfer ever to win on the KLPGA Tour — capping a remarkable comeback story after missing the cut in all five of her previous starts this season.
Korean trot stars Jin Sung and Han Hye-jin appeared on TV Chosun's beloved food travel show Baekban Journey, revealing hilarious stories about hiding cash under mattresses and in refrigerators after their songs unexpectedly became massive hits.
LE SSERAFIM's new single "BOOMPALA" entered Apple Music's Global Top 100 on release day — a feat only four K-pop groups have ever achieved — while Paris's Guimet Museum opens a sweeping exhibition tracing 300 years of Korean beauty and culture.
LE SSERAFIM's "BOOMPALA" charts in 38 countries on release day, rookie group XLOV wins their first award ahead of a new mini-album drop, and Japan begins formal legal proceedings against AI services cloning voice actors' voices without permission.
Hearts2Hearts' "RUDE!" becomes the first K-pop girl group song of 2025 to hit 100 million Spotify streams, while rookie group XLOV claims their debut award and Japan grapples with a growing AI voice cloning crisis that has implications for Korean creators too.
From XLOV's first award win and upcoming album drop to Hearts2Hearts hitting 100 million Spotify streams, and a major think tank arguing K-beauty and K-food could power Korea to $1 trillion in annual exports — it's been a defining week for Korean culture and the economy behind it.
From XLOV's first-ever award win and a second mini-album on the way, to Hearts2Hearts crossing 100 million Spotify streams with "RUDE!", plus a major economic report arguing K-beauty and K-food could power South Korea to trillion-dollar export territory — it's been a big week for Korean culture.
Kim Jaejoong made waves on social media after posting a dramatic concert photo lying on a Zepp venue stage, declaring himself "King of Zepp" as his FLOWER GARDEN Asia tour continues to draw packed crowds in Japan.
Seoul's wellness scene is evolving fast, with four standout new spaces blending physical recovery, mental health rituals, running culture, and slow living into accessible, immersive experiences for city dwellers and visitors alike.