K-Brands Are Going Global: LG's Southeast Asia House Party, Nongshim at a Bangkok Food Expo, and a Beauty Device Going Viral
From LG Electronics launching Korean housewarming-themed pop-ups across Southeast Asia to Nongshim showcasing Shin Ramyun at a major Bangkok food expo, Korean brands are making bold global moves this week — and a viral K-pop beauty campaign is adding to the momentum.
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