#k-expo

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K-Food Is Going Global: From Bangkok to LA and São Paulo, Korean Cuisine Is Having a Moment

From Nongshim's solo debut at Asia's biggest food fair in Bangkok to a government-backed K-culture expo in Los Angeles and a $17 million trade push in São Paulo, Korean food is mounting a coordinated global offensive this week.

6h ago1,523 views

Korea Brings K-Culture to Los Angeles in a Major 2026 Expo — And It's Bigger Than Ever

South Korea's government is heading to Los Angeles for the 2026 K-EXPO USA, a sweeping five-day showcase of K-culture spanning entertainment, food, beauty, and tourism — timed perfectly ahead of the North American World Cup.

8h ago4,247 views