GS25 Teams Up with BOYNEXTDOOR to Bring K-Pop Fandom Culture into Convenience Stores
GS25, one of South Korea's biggest convenience store chains, has launched an exclusive collaboration with K-pop group BOYNEXTDOOR to celebrate their debut full-length album "HOME," featuring a lineup of creative co-branded products including a bone-conduction lollipop that lets fans "hear" the group's music through their teeth.
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